I Know Why They Call It Pop

by various artists

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about

Growing up as a teenager in the 90s trying to find my own voice creatively and a means in which to share my music and art, however limited it may have been, to others seemed futile until I was exposed to the indie rock/lo fi movement and stuff like Sebadoh/Sentridoh, K Records and probably most importantly; Shrimper Records. This label issued so many incredible releases in those golden years from the aforementioned Sentridoh, Dump, Mountain Goats, DiskothiQ, Refrigerator, Paste, Franklin Bruno- I could go on forever it seems. Artists that were recording with ever means they had. And what may have lacked in recording quality or even sometimes technical skill, it was always made up for fully with the passion displayed and that is what really drew me to the music on this label. At a very crucial time in my life as a artist struggling to find myself in a common place alongside whatever mainstream music was happening or even larger "indie" rock of the time I was exposed to very real and personal music that people were creating and in turn sharing with everyone around the world. Tape labels form all corners of the globe of people creating music similar to what I was doing was nothing short of mind blowing. Something that Shrimper excelled in, but certainly weren't the only label to do so, was releasing compilations. There was a time were compilations represented something special in independent music and weren't just a marketing tool. I remember that time vividly and I wanted to do something to document artists who maybe just make one song for the heck of it or musicians that just record music in their pajamas or whatever. Music that is detached from the silliness of a scene or even the rigors of being an active band. People that like to create but just do it when they want and just because it is fun. At the same time I wanted to pay tribute to the music I grew up with, 90s compilations, and Shrimper Records amongst the other labels who issued music that changed my life. Thus, "I Know Why They Call It Pop" compilation was born, modifying its name from the fantastic Pop Narcotic comp "Why Do You Think They Call It Pop" and taking on the cassette format as its presentation-to all the tape traders and tape labels, this one is for you.

"I Know Why They Call It Pop" is limited to 100 pro duped/imprinted yellow cassettes packaged with a full color j-card and insert.

This is Rok Lok Records #44

credits

released 30 November 2010

artwork by Rachel Wolf

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